DIY: Kick Out the Middleman
A Conversation with Mason Mixx
EAG: You’re someone who believes strongly in the DIY ethos. Tell me about that.
MM: Well, what can I say, other than if you want to do something, then you have to do it. I mean, there are and were—I suppose there were more than there are now, but—middlemen people that you need to coordinate with or get permission from or have someone else sign off on what you’re doing. DIY kind of eliminates a whole heck of a lot of that. And for those who are motivated and energetic, it’s kind of the obvious way to achieve things. And you don’t have to wait for anybody but yourself.
EAG: Is it something that grows on itself? When you first said, I’m just going to do this, did you then you find yourself looking at other avenues where you might apply that same thinking?
MM: Absolutely. I mean, the only limitation is the basically the amount of time you can devote to something. And the level of devotion to the task, I guess. There are people who want to do a lot of things in order to accomplish whatever it is. And then there are those that don’t. I mean, anybody who’s been in a band knows that you’re going to have to rehearse, you’re going to have to have a space to rehearse, you’re going to need equipment, you’re going to need material written. You’re going to have to contact clubs to book gigs, you’re going to have to promote it. You’re going to have to make flyers and staple them to telephone poles or whatever that entails. You need to put together a fanzine and develop a mailing list and get that out to the fans and recognize them and be gracious and thankful for the fact that they’re paying attention to you. So all of that requires maintenance. And that’s the nature of DIY. I mean, it’s certainly not easy and it takes more work than people can probably imagine. But the rewards are many.
EAG: What are some of those rewards that you’ve seen?
MM: Well, the rewards are realizing that there are people out in the world that are, to some extent, in sync with what you’re doing and spreading that kind of excitement and being able to cultivate that from the standpoint of either connections related to recording or interviews on radio stations, interviews for newspapers, whatever. I mean, so all of that, if you’re continuing to reach and connect and interact and network and so on, the rewards are there.
EAG: That makes me think of something. You started doing all of this in what, the 80s?
MM: Well, without letting anyone know that I’m 120 years old, I would say I was definitely doing it in the 70s.
EAG: Since the internet came along, it seems like we all spend a lot of time talking about how much smaller the world’s gotten. Do you think that’s something that DIYers were already aware of? That we’re all interconnected?
MM: Well that’s an interesting point. I wonder if the world really has gotten smaller. There’s a lot more noise. There’s a lot more static in the air because there are so many choices and it’s so easy to decide what you want or change your mind. So I think it’s really a different playing field. Although, there are aspects that are exactly the same. There are people who will invest enough energy and effort to realize whatever it is they’re out to realize. And there are those that will give up halfway there. So it’s still up to the individual to decide how far you’re going to go with something. And I mean, it can and does get to the point at times where your health is suffering, your finances are suffering, your social life is suffering. There’s no way you can be aware of everything. And so there is, to some extent, a lot of subjective isolation, if you will, involved with pursuing this one thing. I mean, take for instance, how many bands can you be aware of? How many records can you buy? How much time do you have to absorb all of this? And in the meantime, you’re writing your own material, you’re organizing rehearsals and recording sessions and gigs. There’s only 24 hours in the day.
EAG: Thinking about the mindset that’s required to do things yourself, would you say that there’s a unifying characteristic among people who do a lot of DIY stuff?
MM: Yeah. There’s a tremendous amount of unification out there. It’s kind of the essence of getting into anything that’s off the mainstream. And that’s generally where most people start. Nobody can jump directly into the mainstream, if that happens to be where someone wants to end up. But even finding off the wall, non-mainstream music, you’ve got to hunt for it. You’ve got to put the time and effort into exploring and discovering where that resides. And that’s incredibly exciting because you’re going to end up interacting with a lot of other people who are doing the same thing. And so you can end up discovering scenes that aren’t really recognized, if you know what I mean.
EAG: You’ve got to kind of follow the trail of breadcrumbs.
MM: Yeah, absolutely.
“I think the reason that DIY matters is that it’s just phenomenally liberating. You can start, you can just begin, no matter what it is.”
EAG: As a kid I spent tons of time reading about bands, and actors, and movies, and fashion and art. And I tracked all this stuff down by myself because none of the other 10- and 11-year-olds I knew were interested in that kind of stuff. As I followed these trails, I would stumble on other things, and make other discoveries. And one of the ideas behind this project was, wouldn’t it have been cool to have a little guidance? I’ve actively been indoctrinating my son into various parts of culture, like, Okay, look, you have to know this artist. You have to know this school of thought. You have to know X, Y, and Z. How great would that have been to have some of that structure, those underpinnings?
EAG: Of course, by the same token, I’m probably robbing some people of the opportunity to look it up themselves.
MM: Well, I would suggest that from the standpoint of being a young person in relationship to the older person who’s providing this enlightening information that the young person is going to invariably at some point say, “I’m just way, way more fucking cool than this.”
EAG: Yeah. Absolutely.
MM: “This stuff is maybe, maybe 10% there, but I’m 80% there.” Which is good. We want everybody discovering the golden nuggets however, and wherever they may find them.
EAG: And that’s as it should be. God forbid you have youth without ego. That’s useless.
MM: Right. Yeah. And as long as it’s not some…I’ve always really despised the “10 Easy Steps to Whatever,” you know what I mean? Never was anything that attracted my attention. I just, I hated that concept.
EAG: “Here’s your kit. Now you’re a cool guy.”
MM: Right. I think the reason that DIY matters is that it’s just phenomenally liberating. You grow up and go through life with a huge list of why you can’t do things, and DIY allows you to, if you’re, you can put your money where your mouth is. You can start, you can just begin, no matter what it is. And if you’re bold enough to get out there and interact with people that are doing the same thing, then if you stay committed, you’re ultimately going to be involved with a larger group doing that. And to a certain extent, it’s all about getting more and more people aware of it, getting attention, getting recognized, and that can be a hell of a lot of fun because it’s not going to be all positive recognition.
MM: Which is a significant part of the learning process. You’re going to hear a lot of no’s. The ratio of no’s to yes’s is daunting. So you learn to not take things personally and keep your eye on pursuing your DIY mission.