The DIY Mindset:
As told to Emma Alvarez Gibson
Vickie Howell is a well-known craft expert, author, designer, instructor, founder of the subscription box business YarnYAY!, and broadcast personality in the DIY world. She lives in Austin, Texas.
I was mostly raised by a single mom. My dad was around, but even then, my mom was a teacher and my dad was an airplane mechanic. So even before they were divorced, we were never rolling in it, especially moving from Colorado to California. We were never not money conscious. And there’s something about that. I guess that can affect you in one of two ways. You can just sort of hold on to everything, or you can think about how to make what you’ve got work, and go seek what other resources are out there for it. And that’s the route I’ve always taken. Thankfully I’m not in the same place that we were back then, but it’s definitely a mentality that’s stuck with me.
So that’s part of it. But I’ve just always been really drawn to the uniqueness of hand making, the sort of special-ness. And that can translate from the traditional heirloom to the cool-and-unusual anything. For me it definitely did not start as something like me crafting or being just a general DIY-er. It didn’t really start as any sort of scavenger hunt for cool. It was more either something that I could do with my mom to spend time, or if we didn’t have the extra cash for gifts, it was a way that I could still give. And then later it was just sort of how I channeled my energy. I’ve never been great at just sitting around.
It’s funny, a handful of years ago, a childhood friend of mine turned 40 and she was sort of giving general shout outs to folks from her childhood. And I had no memory of this and didn’t even really think of myself of being as a super DIY-er as a kid, even though now I look back and of course I was, it was just so a part of me. And she thanked me for telling her that boredom was a choice, that you could always walk to the fabric store and get ribbon to make bows, like oversized bows—this was probably in the 80s, I should say that!—or whatever else you could come up with.
And it was something that I had no memory of, but I think that that speaks to sort of what has pushed me my entire life, and then career, is that, “Okay, what can I do now?”
“Cool is being able to create for yourself what you want. For me, that’s been a career, a ridiculous career that doesn’t make any sense on paper.”
I think that’s where the cool seeps into it. I mean, other folks’ definition of cool is different, which is something I’m sure you’re exploring. But for my personal definition, cool is being able to create for yourself what you want. For me, that’s been a career, a ridiculous career that doesn’t make any sense on paper. But I wanted specific things. I wanted to not have to answer to really anybody. I wanted to be able to be home with the kids but still have a complete career. I wanted to be able to do something that seemed different all of the time. I wanted to be able to not have to follow the rules of getting X, Y, Z degree and using this timeline or whatever.
So for me, DIY gave that bit of cool to my life. For me, that’s cool: that I’ve been able to create something that fills all of those buckets.
When I was young, crafting wasn’t cool in any way, shape, or form. It’s only been since the internet that it has been, and that’s because of community. That’s because we’re not in sort of this myopic village of people anymore. Your community can span as wide as you can type. And so, as soon as you could pick up—whatever, a Bust magazine—and then look and find a URL, you could connect. And some of the women that were in there would have been considered outcasts, but I think the internet has been the great unifier of, “Oh my gosh, that’s so great that she’s doing that. I might put a little more of a mainstream spin on it, but now I see!” It’s more of this collaboration of ideas that really has widened the scope of what hand-making and DIY means.
And to me that’s super cool.